Warren Hannon also is a staunch believer in freedom of information. His mission in this business is to keep newspapers economically viable.

Independent daily newspapers can provide the "river of words" for a free society to make informed choices. The last half-century has seen a great decline in the number of daily newspapers, yet our population has grown by significant numbers. Society must not let this free-flowing river of words dry up, the victim of neglect, greed or indifference. (See BIG STUFF® News issue 2.)

The high-tech automated world of newspapers ends before the delivery cycle which has not changed very much since the printing press was invented. (See BIG STUFF® News issue 1.)

People - manual labor - must handle a product that has grown into a "super-sized" newspaper ballooning with layers of supplements and special zone editions. The same person who used to easily handle a typical sized newspaper is now faced with a super-sized edition that's heavier, bulkier and awkward to handle. Preparation eats into delivery time. Workers are dealing with repetitive stress injuries to their shoulders and arms.

The cycle is in dire need of process improvement. (See BIG STUFF® News issue 7.)

That's our headline news at Stepper: a way to support ongoing advertising growth and at the same time change the distribution cycle from a costly economic drain - and potential ergonomic problem - into a profitable activity.