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The noble premise of the First Amendment and the critical relationship between a free press and a free society needs a new business model. Slow growth, let alone no growth, and declining circulation numbers can dampen investor confidence and trigger lay-offs and other cost-reducing measures. There is a viable alternative if you will consider Stepper's concept. Turn the preparation-for-delivery phase of the newspaper cycle into a profit-producing part of the business. It would be a lot better than the costly and labor intensive process that exists in the old traditional way that delivery is handled today. Stepper, Inc., has developed the key technology. Our BIG STUFF FEEDERS reliably insert multiple insert-stuffed newspaper sections into pre-made plastic bags and seal the open ends. Or you can leave the end open and automatically insert all kinds of premiums and product samples to deliver taste, feel and smell - features that event the slickest, flashiest online advertising can't offer every morning. Our BIG STUFF approach to the final cycle of newspaper production and delivery creates added value to your newspaper product and gives you ways to attract more subscribers and additional advertisers. By creating the means where smaller base suppliers could reach their immediate surrounding markets it could lead to new ground for your advertising to mine. (Those ubiquitous sticky notes have already demonstrated viable possibilities.) (See BIG STUFF® News issues 1, 3, 4, 7, 8, 9, 10 and 11.) If you would like to know more about Stepper's concept feel free to e-mail me. Warren Hannon |
